7 Activating Organisational Purpose
In the last few years, the idea that a company should stand for something bigger than profit has become central to the public dialogue. Companies have been, and continue to be, on a journey to both understand and connect their stakeholders to a higher-order purpose, in a way that adds value to the enterprise. The hard part – the real test of an organisation’s purpose – is figuring out how to make it more than just words on a poster. For purpose to really matter, it needs to go beyond an initiative that sits on the margins of the organisation and be lived and breathed by all stakeholders.
The actions companies take or don’t take have become a major factor in their abilities to ...
Get The Vibrant Organisation now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
