Gautam has managed to put into one book almost everything we need to know about creating Value, measuring Value, and strategizing with Value. Every marketer will benefit by rethinking their business in terms of Value creation and management.
—Philip Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management,Northwestern University
I enjoyed reading the material from the book. “In order to create Value for customers, one must first create Value for the providers, including employees, suppliers, the society at large, and so on.” “The goal is to improve the quality of life, such that the well-being of human actors is continuously improved.” These are the credos guiding this book, expressed ...
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