Chapter 7
Design Thinking, Ideation, and Sketching
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
– Douglas Adams
Objectives
After you read this chapter, you should be able to:
1. Understand the evolution of design paradigms
2. Appreciate the design-thinking philosophy
3. Understand the ecological, interaction, and emotional design perspectives
4. Undertake ideation and sketching and appreciate their close relationship
7.1 Introduction
7.1.1 You Are Here
We begin each process chapter with a “you are here” picture of the chapter topic in the context of the overall Wheel lifecycle template; see Figure 7-1. We have noted that contextual inquiry (Chapter ...
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