The profession and study of public relations have advanced much since Ivy Lee’s famed, “Public Be informed” era. As students, educators, and industry professionals, we have seen the evolution of two-way communication practices and the emergence of social media and analytics. We have mentally noted and vociferously debated about organizations’ public snafus, and we have witnessed said organizations deliver a myriad of responses ranging from thoughtless and disastrous to remorseful and vindicated. We have celebrated those who have chartered the course and been the impetus for these developments. Men such as Walter Lippman, Edward Bernays, and Harold Burson cemented their individual legacies in public relations history, and ...
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