Book description
How to tap the real source of entrepreneurial power in you and in your organization
The UnStoppables is based on foreword author Graham Weston's experience growing Rackspace, as well as fascinating case studies from such organizations as the Navy SEALs and Israeli Special Forces. In The UnStoppables Bill Schley, co-founder of the branding firm Brand Team Six shows how the best practitioners think continuously about two things: The Big Picture and the Little Picture--essence and essentials. The essentials are the business and financial mechanics required of any working enterprise. But the essence is the emotional mechanics to deal with obstacles, risk, fear and failure. Mastering the emotional mechanics is how entrepreneurs succeed and winners win. This is how you capture the unlimited power of entrepreneurship to spark a successful start-up or revitalize a mature organization.
Explains why what's stopping you is more important than what's starting you, how to tap the essence of entrepreneurial power in you and in your organization, and how motion generates vision
Bill Schley is an award winning author and established expert on branding and marketing communications, as well as the co-founder and creative director of the branding firm Brand Team Six
Graham Weston is the internationally renowned co-founder and chairman of Rackspace, the world's #1 cloud computing and managed hosting company
Locally, this book teaches you how to become an entrepreneur or to inspire an entrepreneurial mindset to boost any stage business. Globally, this book is about how this nation can launch thousands more entrepreneurs for the future.
Table of contents
- Cover
- Contents
- Title
- Copyright
- Dedication
- Foreword
- The UnStoppables in Seven Sentences
- Introduction
-
Part I: Big Ideas About You
-
Chapter 1: Who Is an Entrepreneur and What Do They Do, Really?
- Opinions: Everybody’s Got One . . .
- Who’s Going to Make It through Hell Week?
- Here’s What We Do Know
- . . . And So Do Most Five-Year-Olds
- The Entrepreneur’s Real Difference
- What Do They Dream About?
- From Entrepreneurial to Entrepreneur
- Big Wide Tent
- Not Just for Start-Ups
- Not Just for CEOs
- What It Adds Up to
- Chapter 2: Accelerated Proficiency
- Chapter 3: Emotional Mechanics
- Chapter 4: How to Master Emotional Mechanics Like the Experts
-
Chapter 1: Who Is an Entrepreneur and What Do They Do, Really?
-
Part II: Getting Down to Business
- Chapter 5: School of Everything You Need to Know (in an Hour)
- Chapter 6: The Big Picture in an Hour
- Chapter 7: The Big Picture (Continued)
- Chapter 8: The UnStoppable Six
-
Chapter 9: Everything You Need to Know about Your Unique Difference (in about an Hour)
- “Where is the Center?”
- Specific is Terrific
- No Difference? Then You’re a Commodity
- There’s Always a Difference—If You Know Where to Look
- Anatomy of a Selling Difference
- The One Item of Carry-on Rule
- Your Dominant Selling Idea
- How Rackspace Discovered Its Difference
- The Universal Paradox
- Other People’s Heads are All That Counts
- Chapter 10: Everything You Need to Know about True Teams (in about an Hour)
- Chapter 11: Everything You Need to Know about Succeeding with Customers (in about an Hour)
- Chapter 12: Everything You Need to Know about Making Yourself Famous (in about an Hour)
- Chapter 13: Everything You Need to Know about Creating Revenue, a.k.a. Selling (in about an Hour)
- Chapter 14: Everything You Need to Know about Perfecting Your First Product (in about an Hour)
- Part III: Conclusion
- Acknowledgments
- Index
Product information
- Title: The UnStoppables: Tapping Your Entrepreneurial Power
- Author(s):
- Release date: May 2013
- Publisher(s): Wiley
- ISBN: 9781118459492
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