Chapter TwoPitching to Journalists.
Press Record Communications uses a very targeted approach when helming their clients’ media relations. First, they find what their clients’ goals are. Next, they search for media outlets, reporters, and other press contacts that they think will be a fit for their clients. Then, they work with these reporters, coordinating and telling them their clients’ stories.
Ultimately, it’s about getting that media coverage that will support their clients’ sales and marketing goals.
The Changing Media Landscape
For Justin, the ...
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