Typographical Logo

A new logo for a venerable institution

The Brief

Create or redesign a logo for an established organization. Make it modular, so it can stack in various ways, with multiple color options, within a consistent brand.

Trim Size

Scalable

Learning Points

  • Incorporating type into a logo

  • Building a logo system

  • Setting limits for logo use

  • Responding promptly to emails from strangers

Tools

Illustrator

Fonts Used

League Gothic

Inspiration

pin.it/1zS6r2g

Hugh works as Creative Director for the Electronic Frontier Foundation (EFF), whose mission is to defend civil liberties in the digital world. By 2017, the original EFF logo was badly in need of reimagining, and Hugh had the opportunity to work with the world-famous branding agency, ...

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