Book description
TYPOGRAPHIC PROJECTS TO SHARPEN YOUR CREATIVE SKILLS & DIVERSIFY YOUR PORTFOLIO
Whether youre a seasoned pro looking to brush up your portfolio, or a novice with a laptop full of design software you havent yet mastered, this book has you covered. In dozens of projects, the authors guide you through the nitty-gritty details of book design, magazine layout, poster production, and all manner of print projects, from start to finish. The Type Project Book is loaded with tips and insider knowledge that will help you hone your design skills, deepen your type knowledge, and nerd out on the history of graphic design.
Each section is a deep dive into real-world design projects from working designers: a cookbook; a letterpress gig poster; an animated web banner; an infographic; even the humble business card is explored. Along the way, wisdom is offered, tips and time-saving tricks are shared, the secrets of working graphic designers are revealed all with the requisite doses of wit one expects from seasoned professionals with decades of experience.
THE TYPE PROJECT BOOK PROVIDES:
A wide variety of typography-focused projects ranging from a single letter to a book of several hundred pages
An understanding of the design principles involved in creating impactful graphic design
Immersion into the wider world of type and lettering and its use for artistic expression
Tips and techniques for the most efficient working practices
Table of contents
- Cover Page
- Title Page
- Copyright Page
- Acknowledgments
- Contents
- Introduction
-
1. Pastiche
- Victorian: Embrace decorative excess
- Art Nouveau: Tangled up in vines
- Dada: In favor of irrationality
- Constructivist: Reds, blacks, and bold diagonals
- Bauhaus: Simple shapes and primary colors
- Art Deco: Elegant geometry
- Wartime Poster: Dig deep for victory
- Pulp: Saucy and sensationalist
- Swiss: Functional, neutral, and asymmetric
- Country Music Poster: Create a Hatch Show Print–inspired poster
- Psychedelia: Get groovy with a ’60s rock poster
- Punk: There is no future in England’s dreaming
- Grunge: Here we are now, entertain us
-
2. Short Text
- Magazine Cover: Where flyaway hair and masthead meet
- Classic Fiction: Type that’s in your face
- Vintage Album Cover: Subdued colors and wandering baselines
- Compact Disc Package: Capture a moment with a “mix tape”
- Cookbook: Type in a supporting role
- Theater Poster: Working with diagonals
- City Poster: Vintage repetition and randomness
- Travel Guide: Keeping it simple
- Movie Poster: And the award goes to…
- Music Festival Poster: Curate your dream lineup
- More Classic Fiction: A chat about illustrating a classic
- Infographic: Worth a (few) thousand words
- Letterpress Gig Poster: Grooving with moveable type in the 21st century
- Beer Label: Craft your favorite brew
- Wine Label: Design a premium wine label
- Business Card: Make a good first impression
-
3. Longer Text
- Gift or Product Guide: Between structure and chaos
- Fiction Classic: Wrangle hundreds of pages like a pro
- Poetry: Be flexible and sweat the small stuff
- Cookbook: Step-by-step recipe instructions
- Magazine Layout: Create a six-page magazine feature article
- Menu: Design a menu for your favorite restaurant
- Trifold Brochure: Design a simple brochure
- Visual TOC: Design a table of contents spread
- Form Design: No hanging chads
-
4. Typographic Portraits
- Neighborhood Alphabet: We’re going on a type hunt!
- Beside the Sea: Evoke a place or genre with type
- Environmental Alphabet: Find letters in everything
- Ghost Type: Fading signs from times gone by
- Collage: Combine type, texture, and vintage clip art
- Type Map: Create a map exclusively from type
- Celebrity Type Portrait: “Shading” with words
- Hand-Lettered Type Portrait: The best of times, and the worst of times
- Split-Face Type Portrait: Half man–half letters
- ASCII Art: Get cryptic with an Old Master
- Puzzle: Create a themed word search
- An A–Z Collection: Explore the personality of type
-
5. Type as Image
- Typographical Logo: A new logo for a venerable institution
- Illustrate a Lyric with Type: Give a typographic voice to a favorite song lyric or quote
- Typeface Design: A chat with the creator of Barlow
- Shaped Text: Give visual form to the words
- Animated Web Banner: Make it move
- Type Patterns and Transformations: What letters do when they’re off duty
- Build a Chiseled Drop Cap: Go large with your initial letter
- Add Flourishes to Your Type: Let your letters sprout swirls and spirals
- Icons: Turn symbols into a working picture font
- Hand Lettering: Create a hand-lettered quote
- Large Letter Postcard: Bold letters worthy of a great city
- Color Fonts: Explore the possibilities of chromatic type
- Hoodie: Wearable type
- Interpret a Word or Phrase: Use a twist to enhance the meaning
- Silkscreened Gig Poster: Indie rock in limited color
- Interpret a List or Series: Rain later. Good.
- Index of Typefaces
- Index
Product information
- Title: The Type Project Book: Typographic projects to sharpen your creative skills & diversify your portfolio
- Author(s):
- Release date: October 2020
- Publisher(s): New Riders
- ISBN: 9780136816034
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