The Twitter Book, 2nd Edition

Table of contents

1.  
2. Praise for the first edition from Amazon reviewers (we don’t know these folks!)
3. About the Authors
   1. Tim O’Reilly (@timoreilly)
   2. Sarah Milstein (@SarahM)
4. #TwitterBook
   1. The hashtag for this book is #TwitterBook
5. Introduction
   1. What is Twitter?
   2. What’s Twitter good for?
      1. Ambient intimacy
      2. Sharing media and commentary
      3. Breaking news and shared experiences
      4. Mind reading—and mind opening
      5. Business and civic conversations
6. 1. Get Started
   1. Sign up
   2. Understand what “following” means
   3. Don’t follow people yet
   4. Quickly create a compelling profile
   5. Find the people you know on Twitter
   6. Get suggestions for cool people to follow
   7. Tweet from the road
   8. Test-drive the 140-character limit
   9. Trim messages that are too long
   10. The secret to linking in Twitter
   11. Figure out how many people to follow
   12. Join a conversation: the hashtag (#) demystified
   13. Key Twitter jargon: tweet
   14. Key Twitter jargon: @messages
   15. Key Twitter jargon: retweet
   16. Key Twitter jargon: DM
   17. Key Twitter jargon: trending topics
   18. Key Twitter jargon: tweetup
   19. Twitter jargon: Fail Whale
   20. Try it for three weeks or your money back—guaranteed!
   21. Get help from Twitter
7. 2. Listen In
   1. Use Twitter search
   2. Take advantage of advanced search
   3. Four important things to search for
   4. Save searches
   5. Track search with email alerts
   6. Hunt down—and back up—older tweets
   7. Search the nooks, crannies and archives of your account
   8. Stay on top of several searches at once, including live-event coverage
   9. Track tweeted links to your website
   10. Dig deeper on trending topics
   11. Find out what people are reading
   12. Bookmark links for later reading and draw attention to tweets now
   13. Use a life-changing third-party program
   14. Life-changing program #1: Seesmic
   15. Life-changing program #2: TweetDeck
   16. Use a great mobile client
   17. Follow smart people you don’t know
   18. Figure out who’s influential on Twitter
   19. Keep track of friends and family
8. 3. Hold Great Conversations
   1. Get great followers
   2. Reply to your @messages
   3. Retweet clearly and classily: Part 1—the overview
   4. Retweet clearly and classily: Part 2—retweets vs. quoted tweets
   5. Retweet clearly and classily: Part 3—use the Retweet button
   6. Retweet clearly and classily: Part 4—quote a tweet
   7. What to retweet
   8. Troubleshoot your retweets
   9. Ask questions
   10. Answer questions
   11. Send smart @replies
   12. Get attention gracefully
   13. Tweet often...but not too often
   14. Three cool hashtag tricks
   15. Know your followers
   16. Unfollow graciously
   17. Don’t auto-DM (for crying out loud)
   18. Don’t spam anyone
   19. Don’t let third-party apps spam (or tweet) on your behalf
   20. Fight spam
   21. Recover fast if your account is compromised
9. 4. Share Information and Ideas
   1. Be interesting to other people
   2. Make sure your messages get seen
   3. Link to interesting stuff around the web
   4. Link appealingly to your blog or site
   5. Use the hub-and-spoke model to your advantage
   6. Link to a tweet
   7. Post pictures
   8. Live-tweet an event
   9. Provide customer feedback—griping and glowing
   10. Overhear things
   11. Publish on Twitter
   12. Participate in fundraising campaigns
   13. Make smart suggestions on FollowFriday
   14. Mark tweets as favorites to draw attention to them
   15. Post on the right days and at the right times
   16. Repost important tweets
10. 5. Reveal Yourself
    1. Post personal updates
    2. Go beyond “What’s happening?”
    3. Use the right icon
    4. Fill out your full bio (it takes two seconds)
    5. Spiff up your background
    6. Cross-post to Facebook, LinkedIn, and more
    7. Divulge your location
    8. Post your Twitter handle widely
11. 6. Twitter for Business: Special Considerations and Ideas
    1. Listen first
    2. Have clear goals
    3. Integrate with your other channels
    4. Start slow, then build
    5. Figure out who does the tweeting
    6. Reveal the person behind the curtain
    7. Manage multiple staffers on one account
    8. Coordinate multiple accounts
    9. Be conversational
    10. Retweet your customers
    11. Offer solid customer support
    12. Post mostly NOT about your company
    13. Link creatively to your own sites
    14. Make money with Twitter
    15. Advertise on Twitter...maybe
    16. Report problems...and resolutions
    17. Post personal updates
    18. Use Bit.ly to track click-throughs and create custom short domains and URLs
    19. Engage journalists and PR people
    20. Follow everyone who follows you (almost)
    21. Four services for measuring Twitter
    22. Three bonus tools for business accounts
12. A. Continuing the conversation—and taking a break from it
13. Index
14. About the Authors
15. Copyright