Truth 15. Newspaper ads can be great when managed properly
If you place an ad in the newspaper, you’re really appealing to those who are looking for a job—active job seekers. But let’s say you’re mainly interested in attracting great, loyal employees who are already happy in their jobs—passive seekers—so you’re tempted to abandon the newspaper ad approach. Be careful: you could be letting some great talent get away from you.
There are many great candidates who would love to be in the category of passive seekers. They have all those desirable attributes that passive seekers hold: loyalty, focus on the job at hand, stability. But there’s one thing: they’ve just lost their jobs. And they’re looking in the newspaper. And that’s why you want to cover ...
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