Truth 13. Use the enthused
Could Joe, one of your sales reps, be a superhero in disguise?
A sales and marketing regional manager noticed that a number of recent recruits had something in common. Each had been referred to the company by Joe. When the manager asked one of the new employees how he knew Joe, the employee said he didn’t really know Joe that well. Another said she had responded to an ad Joe ran.
Like many companies, Joe’s had an employee referral program that gave cash rewards to employees who brought in new talent. While hopefully you won’t have an employee looking to get rich through such a side business, having and encouraging such a program does reinforce one of the golden rules of recruitment: your best employees often have friends ...
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