Truth 10. Targeting everybody attracts nobody
You want to attract lots of qualified candidates. So it’s natural to think that the best way is to create a recruitment message to appeal to the masses. That way you’ll have lots of responses and can choose from this large pool. That seems like a logical plan. There’s only one problem: it’s wrong.
Who do you get when you place your recruitment message with mass-market appeal? Nobody.
Your approach should be to aim very specifically at one narrow niche audience to get better responses. And these will be from an elite group of applicants who are truly best suited for the position.
Many marketing professionals have learned that to sell their products more effectively, they need to think of the specific ...
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