TRUTH 2 The right business for you
Business magazines and Web sites regularly publish lists of the best businesses to start. These businesses are usually in rapidly growing industries like health care, senior services, green energy, and specialty stores. The idea is that businesses in these industries satisfy emerging environmental trends and sell products and services that are likely to be in high demand for some time. So if you started a business, would you be foolish not to pick a business from one of these lists?
The answer is that it depends. It depends on whether the business is something that you’re passionate about and helps you meet your personal goals and aspirations. The business you select should also be congruent with your ...
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