TRUTH 1 Why people start businesses
You’re flipping through a magazine and come across a test that assesses whether you have the right personality to start a business. You take the test and learn that you’re best suited for a traditional career. Your heart sinks, because you’ve been giving business ownership some thought. But you figure that the people who designed the test know what they’re doing. Right? Wrong!
There’s no scientific evidence that shows that people with certain personalities are more likely to start a business or will be a more successful business owner than anyone else. In fact, the somewhat surprising collection of research results illustrate that there are no meaningful differences between business owners and nonbusiness ...
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