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Sustainability Jiu-Jitsu
Turning Short-Term Challenges into Opportunities
Paradoxically, the language of shareholder value mayhinder companies from maximizing shareholder value.…Practiced as an unthinking mantra, it can lead managersto focus … on improving the short-term performance oftheir business, neglecting … longer-term opportunitiesand issues.
—Ian Davis, managing director, McKinsey & Company1
Risks and Opportunities—the Yin and Yang of Sustainability
As we've stressed throughout this book, the Age of Sustainability is creating a new world for business—one in which old assumptions have been upended, new realities are taking shape, and unforeseen challenges are demanding attention. And like any birth, the emergence of this new world ...
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