The Transformational Consumer

CHAPTER NINERethink Your Culture

Oh, you hate your job? Why didn’t you say so? There’s a support group for that. It’s called everybody, and they meet at the bar.

—DREW CAREY

TRANSFORMATIONAL TAKEAWAYS

1. The best employees to build products and content that engage Transformational Consumers are, themselves, Transformational Consumers.

2. To retain and engage brilliant employees, leaders must create a fear-free workplace and a culture of conversation.

3. Transcending the transactional by repositioning your company as transformational doesn’t just engage customers; it also reactivates and engages employees.

In most circles, it is vastly more remarkable to love your job than to hate it. I have discovered this through a career of joy tripping through ...