The Tiger and the Rabbit

The Tiger and the Rabbit

by Sandy Carter
Released August 2023
Publisher(s): Wiley
ISBN: 9781394190126

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Book description

Unlock the potential of the world’s latest tech to solve your customers’ most pressing problems

In The Tiger and The Rabbit: Harnessing the Power of the Metaverse, Web3, and AI for Business Success, A Business Fable, former Amazon Web Services VP and COO and Channel Chief at Unstoppable Domains, Sandy Carter, delivers an engaging new narrative about a brand struggling to improve their customer experience. The company’s technical and marketing teams must work together to present solutions involving Web3, the Metaverse and Artificial Intelligence, in doing so, they learn valuable lessons about digital identity, community, and data ownership.

In the book, you’ll find:

  • Strategies for combining technologies, like artificial intelligence and blockchain, to unlock previously unheard-of solutions to contemporary problems
  • Explorations of the Metaverse’s potential for new experiences
  • The role of community in non-fungible token technology and what it means for the future of digital identity

An indispensable and exciting discussion of using the world’s newest technologies to solve some of our customers’ most intractable problems, The Tiger and The Rabbit will earn a place on the bookshelves of managers, executives, entrepreneurs, founders, board members, and other business leaders.

Table of contents

  1. Cover
  2. Praise for The Tiger and the Rabbit
  3. Title Page
  4. Copyright
  5. Dedication
  6. Foreword
    1. Cathy Hackl, Godmother of the Metaverse
  7. Preface
  8. Introduction
  9. PART I: The Fable
    1. 1 Getting Started
      1. Backstory
      2. The New Internet
      3. Why V Matters
      4. It's Not Just About the Tech
      5. The Challenges
      6. We're Ready
    2. 2 The Team
      1. The Meeting
      2. Reflection
      3. The First Get‐together
      4. Team Brainstorming
      5. The Next Step
      6. Deep Tissue
    3. 3 Learn and Be Curious—The Tech
      1. The Education Begins
      2. The Word Picture
      3. Down the Rabbit Hole
      4. The Two‐sided Marketplace
      5. In the Middle
      6. The Blockchain
      7. Web3 and Digital Identity
      8. Non‐fungible Tokens (NFTs)
      9. The Metaverse
      10. Decentralized Autonomous Organizations (DAOs)
      11. Artificial Intelligence (AI)
      12. Conclusion
    4. 4 The Use Cases—Business Outcomes
      1. Utility > Hype
      2. Blockchain Use Cases
      3. Web3 and Digital Identity Use Cases
      4. Metaverse Use Cases
      5. DAO Use Cases
      6. Artificial Intelligence (AI) Tools
      7. NFTs
      8. Conclusion
    5. 5 The Rabbit Team Plays
      1. Let's Get Started!
      2. Surveying the Surroundings
      3. Want to Play a Game?
      4. Let's Go to a Virtual Conference and Concert!
      5. Setting Up a Wallet and Funding It with Crypto
      6. Securing Your Digital Identity and Web3/Metaverse Branding
      7. Artificial Intelligence to Augment Your Skills
    6. 6 Bold Vision and Planning Tools
      1. Summary
      2. emPOWERment 1: Building the Rabbit Team
      3. emPOWERment 2: Using Your Digital Identity to Brand in Web3 and the Metaverse
      4. emPOWERment 3: Building and Growing the Community with Customer Obsession
      5. emPOWERment 4: Developing World‐Class Experiences with the Metaverse
      6. emPOWERment 5: Augmenting Your Intelligence with AI
      7. Putting It All Together for the Board
  10. PART II: The Application
    1. 7 The Five EmPOWERments Model
      1. An Overview of the Model
      2. Understanding and Gaining Value from the Five emPOWERments
      3. How to Build the Rabbit Team
      4. How to Build Your Web3 Digital Identity as a Company or Individual Brand
      5. Grow Community with Customer Obsession
      6. Build World‐Class Metaverse Experiences
      7. Don't Forget to Augment Your Intelligence with AI
      8. The Business Case
      9. Conclusion
  11. A Glossary
  12. B Additional Thoughts on DAOs
    1. To DAO or Not to DAO: That Is the Question
    2. DAOs as the New Membership Club
    3. Steps to Building a DAO
  13. About the Author
  14. Afterword
    1. Matt Gould, CEO and Founder of Unstoppable Domains
  15. Index
  16. End User License Agreement

Product information

  • Title: The Tiger and the Rabbit
  • Author(s): Sandy Carter
  • Release date: August 2023
  • Publisher(s): Wiley
  • ISBN: 9781394190126