What’s in a Name
In the case of this book, everything.
The Thong Principle is a way of communicating and a way of thinking. It’s about, as the subtitle indicates, a way to communicate that works on all levels. A way of communicating that works for the person sending the message and the person or people receiving the message.
As participants who’ve taken my courses know, I’ve been talking about the Thong Principle for decades. It’s a way to remember what matters most when we’re trying to convey a message. It’s a reminder that how we convey a message is as important as what we have to say.
The name came to me after spending several glorious days on a beach in Mexico (or it may have been the Dominican Republic). One thing is certain, ...
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