action verbs, 44
active listening, 117, 118
Affordable Healthcare Act, 80
ambiguous language, 40
audience, 63, 66–67
Barnum, P. T., 2–3
body language, 50, 113, 116
Canadian Radio-Television and Telecommunications Commission (CRTC), 80–81
Catcher in the Rye, The (Salinger), 38–39
center stage, 36
Chicago Manual of Style, The, 110
clarity, 7–10, 22, 35, 55, 56, 59, 76, 97, 100
coaching, 115
communications, 6, 18, 29, 33–36, 38, 39, 49, 50, 57–62, 69, 77, 113, 114
completeness, 101
conciseness, 17–18, 22, 28, 30, 35, 53, 69
concrete language, 43, 55, 64
concreteness, 101 consideration, 36, 56, 97
copyediting, 97, 101–102
copyeditor, 100–101
credibility, 57
Cycle to Civility, 53
dastardly language, 40–41
Davies, H., 82
deductible, 76, 79
Get The Thong Principle now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.