Chapter 2Formulating Competencies

Murray M. Dalziel, Ph.D., Professor of Management and Director University of Liverpool Management School

AN AMERICAN-BASED FAST-MOVING CONSUMER GOODS COMPANY DECIDES TO EXPAND aggressively in Europe and Asia. It hires a team of international search consultants who attract some of the best marketing talent from some of the most prominent firms in the consumer goods sector. Twenty-four months later, 70 percent of the new hires are gone.

A large financial services company embarks on an ambitious acquisition binge. In short order it acquires five medium-sized competitors. After 24 months, its share price collapses as the costs for IT integration fails.

A successful technology firm hires a new chief financial officer. ...

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