The Street-Smart Side of Business

Index

acquisition, 84–86

advocate, 102

air rights, 28

appendix, 18

appreciation, 78

assistance, 18

attention, 107

phase, 101

attitudes, 36, 92, 94, 145

brand

marketing, 102–107

strategy, 101–102

business

college and, 2

family, 49

goals and objectives, 21

hangry for, 43–47

mission, 20

owner, 5, 8, 57, 65, 70, 85, 86, 99, 112, 122, 138, 143–145

partner, 12, 49, 57, 60, 61, 64–66, 119

plan, 5–6, 11–22, 55, 127, 128, 133

promotion, 71

risk, 127–133

Business Model Canvas, 16–17

capital investors, 31

career success, 1–3, 6, 32, 45, 47

cash flow, 85

C Corp, 40–41

channels, 17

client, 76–78

client connections, 143–145

college, 1–3, 30, 56, 116, 117, 122, 130

company description, 13

competition, 21

cost structure, 17

cross-promoting, 71

customer

relationships, ...