The Strategy Legacy

Table of contents

1. Cover
2. Half-Title Page
3. Title Page
4. Copyright
5. Dedication
6. The Field Guide to Bring Your Strategy Legacy to Life
7. Description
8. Contents
9. Advance Praise
10. Acknowledgments
11. Introduction: Why I Wrote This—and Whom It Is For
12. Part 1 Understanding Identity and the Central Role of Strategy
    1. Chapter 1 Making New Friends: The Nine Elements of Organizational Identity
    2. Chapter 2 No One Cares About Purpose: Creating Impact and a Living Legacy
    3. Chapter 3 What’s for Breakfast: Strategy and Culture
13. Part 2 Designing Organizational Identity for Peak Performance
    1. Chapter 4 Strategic Mind-Setting: Collaboration, Commitment, and Consciousness
    2. Chapter 5 Rolling Up the Sleeves: Mission, Impact, and Principles
    3. Chapter 6 The Chocolate Buttercream: Identity’s Strategic Centerpiece
14. Part 3 Empowering Organizations to Implement Identity
    1. Chapter 7 Sorry Coach: Individual Targets Make the Difference
    2. Chapter 8 Don’t Call Them Soft: Critical Capabilities That Are Hard to Master
    3. Chapter 9 Form Follows Function: Avoiding the Symphony of Destruction
15. Epilogue
16. Notes
17. References
18. Illustrations and Figures
19. About the Author
20. Index
21. Backcover