The Strategy-Focused Organization

C H A P T E R   T H R E E

Building Strategy Maps

WHEN WE FIRST FORMULATED THE BALANCED SCORECARD in the early 1990s, we built strategy scorecards from a clean sheet of paper. We let the story of the strategy emerge onto the four perspectives through executive interviews and interactive workshops. We have now analyzed the hundreds of strategy scorecards built since that time and have mapped the patterns into a framework that we call a strategy map. A strategy map for a Balanced Scorecard makes explicit the strategy’s hypotheses. Each measure of a ...