Prahalad and Hart’s bottom of the pyramid
It’s easy to think that the only worthwhile markets are the people with the most money. Lots of businesses make that mistake. They move ever higher, looking for customers with the famous ‘high net worth’ and ignore much bigger total opportunities.
Prahalad and Hart’s bottom of the pyramid model
Source: Adapted from Prahalad, C. K., The Fortune at the Bottom of the Pyramid, Pearson Education Ltd, 2010
How to use
The idea here is that the bottom of the global pyramid is a much more attractive market than it first appears. There are 4 billion or so who earn less than $2 a day and this market has a significant ...
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