Ansoff’s growth grid
Most businesses want to grow. It’s difficult to decide when to launch new products and when to get into new markets. The growth grid can make choices clearer. Groups of people can also get involved in the discussion. It can also help you make decisions about strategy.
Ansoff’s growth matrix
Source: Adapted from Ansoff, I., ‘Strategies of diversification’, Harvard Business Review 25(5), Harvard Business School Publishing, 1957
How to use
Start by listing current markets, products and services. Examine threats, opportunities, strengths and weaknesses (SWOT analysis). Think about the existing and new market and products (5 ...
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