No One Knows Your Strategy — Not Even Your Top Leaders
New research reveals the surprising reasons managers donât know their companyâs strategy.
The CEO of a large technology company (letâs call it Generex) recently reviewed the results of her companyâs annual employee engagement survey and was delighted that strategic alignment emerged as an area of strength.1 Among the senior leaders surveyed, 97% said they had a clear understanding of the companyâs priorities and how their work contributed to corporate objectives. Based on these scores, the CEO was confident that the companyâs five strategic priorities â which had not changed over the past two years and which she communicated ...
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