Book description
A proven methodology for building a purpose-powered organization
Some ideas are bigger than others, and the Master Idea—your company's purpose—is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, The Story of Purpose details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line. It reveals the process for uncovering what makes a company distinctive and guides you to discover the fundamental force behind the organization that no competitor can replicate or replace.
The Story of Purpose incorporates stories of purpose from Procter & Gamble, McDonald's, Newell Rubbermaid and many more purpose-driven companies. These stories come to life in a comprehensive book that promises to guide, inspire, and transform your organization
Offers a blueprint for creating powerful internal and external messages for current and future customers, employees, and shareholders
The Story of Purpose will leave you asking yourself "what gets me up in the morning?" instead of "what keeps me up at night?"
Table of contents
- Cover
- Contents
- Title
- Copyright
- Dedication
- About the Cover
- Foreword
- Preface
- Introduction
- Part I: The Purpose: Put Humanity Back in Business
-
Part II: The Black Box of Strategy
- Chapter 4: Ethos: The Fruits Are in the Roots
-
Chapter 5: Culture: Creating the Cult in Your Culture
- The Stories of Newell Rubbermaid
- Culture Begins at Home
- Symbols of Great Culture
- The Best Culture Not on Earth
- When Culture Is Grounded
- Taking Culture to Heart
- Flying Again on Purpose
- How Will You Lift the World?
- Culture Is Religion
- Sun Capital Capitalizes on Culture
- Culture Fixes What Is Broken
- What Is the Purpose of This Chapter?
- Purpose Pointers
- Chapter 6: Values: Your Most Valuable Asset
-
Chapter 7: Strategy: The Plan to Win
- Taking Aim to Reach the Destination
- The WOW Strategy: Work On Why
- The Three Ws of Strategy
- BCG: The Birthplace of Strategy
- The Hero’s Journey
- Newell Rubbermaid Makes Purpose a Star
- A Trick That I Wouldn’t Trade
- Redefining the Plan to Win
- Building a New Strategy to Cement the Future
- Competitive versus Distinctive Advantage
- How to Be Indispensable
- Locate Your Black Box
- What Is the Purpose of This Chapter?
- Purpose Pointers
- Chapter 8: Tactics: All You Need Is Love
-
Part III: Purpose, Inc.: How to Incorporate Purpose into Your Business
-
Chapter 9: Investigation
- First, Search the Research
- The More Questions You Ask, the More Answers You Get
- In Search of Your Destiny
- Digging for Ethos
- Money Is the Root of All Good
- Investigating the World
- Courage to Do What You Love
- Raising the Standard
- From Toms to Johns
- The Sum Is Bigger Than Its Parts
- What Is the Purpose of This Chapter?
- Purpose Pointers
-
Chapter 10: Incubation
- Business at the Speed of Molasses
- Heartstorming: The New Brainstorming
- And Then There Was Light
- The Modern-Day Algonquin Round Table
- Invitations to the World’s Greatest Cocktail Party
- VIP: Very Important Purpose
- Banking on Luminaries
- Purpose Cleans Up
- Diving into Humanity
- Lead Characters in Your Story of Purpose
- What Is the Purpose of This Chapter?
- Purpose Pointers
- Chapter 11: Illumination
- Chapter 12: Illustration
-
Chapter 9: Investigation
-
Part IV: Creating a Lasting Legacy
- Chapter 13: The Road to Camelot
-
Chapter 14: A World on Purpose
- A Modern-Day Fairy Tale for Business
- Once Upon a Time
- Suddenly
- Luckily
- Happily Ever After
- Which Goliath Will Your Company Slay?
- How to Make a Dent in the Universe
- Coming Together on Purpose
- Marketer as Healer
- The Unified Theory of Purpose
- The Best Business Model on Earth
- The Purpose Reset
- What Is the Purpose of This Chapter?
- Purpose Pointers
- Epilogue: Collective Purpose Is Our Saving Grace
- Resources
- About the Author
- Acknowledgments
- Index
Product information
- Title: The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy
- Author(s):
- Release date: December 2012
- Publisher(s): Wiley
- ISBN: 9781118443699
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