The Story of Rich: A Financial Fable of Wealth and Reason During Uncertain Times

Preface

For nearly two decades, I’ve had the privilege of working closely with investors as they’ve navigated through uncertain times in the economy, the markets, and their personal lives. The best strategy we have for stability and long-term success in financial investing is a thoughtful investment plan. Investors who take planning seriously are better equipped to handle difficult times because their long-term view helps them to stay the course, rather than panicking and making rash decisions. This proactive strategy serves them well over time and typically results in less worry, greater long-term investment returns, and overall a better quality of life.

Unfortunately, not all investors buy into the idea of developing a long-term investment strategy based on logic and reason. This group tends to fly by the seat of their pants. The results are often anxiety, worry, and frustration with their portfolio performance. Sadly, those without long-term, grounded investment principles frequently succumb to volatility in the markets and make kneejerk reactions to short-term issues—decisions that can have long-term implications.

This book is for those wishing to learn more about developing an investment strategy that has the potential to last the test of time. By focusing on key steps used in developing an investment plan, these individuals will be able to base their investment decisions on logic, reason, and investment facts, not mere opinions and emotions. By determining what they are attempting ...