The Social Psychology of Change Management

8  The Social Psychology of Change ManagementThe Social Psychology of Change Management

Introduction

Social psychology is essential for the effectiveness and development of the field of change management. Social psychology is necessary to understand people in change processes. People are social animals and change in organizations is a social process. Social psychology is necessary to understand people in change processes; it teaches us that meaning is key during change and intervention. Social psychology makes change management comprehensible to people and allows them to consider their actions in groups and the organization on their merits. These were the leading notions in the first chapter. They may seem obvious and self-evident, but practice ...