The Social Organization

PREFACE

There are already many books available on social media technology and stories on how businesses are applying it. Undoubtedly there will be even more by the time you read this.

So why write, or read, another?

Because despite the number of books published on social media, there is still a significant hole. And that is, how, as an organization, do you actually do it? How do you identify, catalyze, empower, and derive value from a community? How do you, as a leader and manager, help your organization build competency in using social media to foster productive collaboration—with your customers, your clients, your employees, and others along your value chain?

Answering these questions requires more than touting the latest technology or describing ...