NOTES
Chapter 1
1. Anthony J. Bradley, “Five Major Challenges Organizations Face Regarding Social Software,” Gartner Inc., February 15, 2008.
2. Kevin Cooney and Chris Wire, Xilinx Inc., telephone conversations with Mark P. McDonald on February 5, 2010, and October 14, 2010.
3. FICO and myFICO are trademarks of the Fair Isaac Corporation in the United States and other countries.
4. Adam Sarner, “The Business Impact of Social Computing: Real-World Results for Marketing,” Gartner Inc., November 13, 2009.
5. Mark P. McDonald and Dave Aron, “Reimagining IT: The 2011 CIO Agenda,” Gartner Inc., January 1, 2011.
6. Todd Nissen, Ford Motor Company, e-mails with Anthony J. Bradley, May 19–30, 2011.
7. Anthony J. Bradley, “The Business Impact ...
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