The Social Organization

ACKNOWLEDGMENTS

This book started as two separate projects. One focused on an approach for organizations to foster mass collaboration using social media, and the other concentrated on social media’s impact on management. It immediately became clear that social media’s importance and impact on organizations was greater, and we quickly realized that a book with a dual focus—on both the organization and management—would present a practical and comprehensive approach for managers seeking to maximize success with social media.

This book would not have been possible without the talents and contributions of Kent Lineback and Heather Pemberton Levy, who were essential in helping us organize our thoughts as we put the book together. Kent, we want to ...