Book description
It's a fact that companies so far have only scratched the surface of what can be achieved with social media.
Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy development and delivery going forward.
In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team.
In The Social Media MBA editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you.
In addition, learn through cases studies produced by the social leaders at these brands:
ARM by Kerry McGuire Balanza – Director of Strategic Marketing
Aviva by Jan Gooding – Global Brand Director
Dell by Stuart Handley – Communications Director
Evans Cycles by Will Lockie – Head of Social Media
GlaxoSmithKlein (Ribena) by Verity Clifton – Brand Marketing Manager
Kodak by Madlen Nicolaus – Social Media Manager
Phillips by Hans Notenboom – Global Director B2B Online
Sage by Cath Sheldon – Online PR Specialist
There is more, connect with the co-authors and other readers by joining The Social Media MBA Alumi group, visit http://www.socialmedia-mba.com
or search or the group on LinkedIn to stay updated on the latest, ask questions or join the discussions.
Table of contents
- Cover
- Title page
- Copyright page
- PREFACE
- Part I: Foundation
-
Part II: Strategy Development
- Chapter 3 INSPIRING AND FACILITATING CREATIVITY
- Chapter 4 THE RISE OF BRANDED CONTENT
- Chapter 5 POWER OF INTEGRATION
- Chapter 6 INTENT IS THE NEW DEMOGRAPHIC
-
Chapter 7 TARGETING THE EASILY INFLUENCED NOT THE HIGHLY INFLUENTIAL
- In short
- Overview
- Why the easily influenced may be more important than influential
- The traditional influencer model
- Influencer versus network structure
- Thresholds and decision making
- Diffusion and the spread of information
- SIR model and the spread of epidemics
- Contagion is not persuasion
- Lowering thresholds
- Conclusion
- Roundup
- Part III: Strategy Delivery
- Part IV: Case Studies
-
Part V: The Future
- Chapter 20 THE ETHNOCENTRIC BIAS
-
Chapter 21 DIGITAL DRAGONS, ELEPHANTS AND TIGERS
- In short
- Overview
- The absolute triumph of social media in Asia
- The unique story of microblogging in China
- The incredible dominance of social gaming and online dating in Asia
- The local, entrenched, international, evolving experience
- Diving deeper into Asian markets
- Asia, the future – charting a course ahead
- New forms of digital storytelling in Asia – data visualization
- Roundup
- Chapter 22 DESIGN THINKING AND SOCIAL MEDIA
- Chapter 23 GOD TECHNOLOGY
- CONCLUSION
- BIOGRAPHIES
- Index
Product information
- Title: The social media MBA: Your Competitive Edge in Social Media Strategy Development & Delivery
- Author(s):
- Release date: February 2012
- Publisher(s): Wiley
- ISBN: 9781119963233
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