CHAPTER 3
The First Principle of Digital Business Strategy—Know Yourself
In order to create an effective digital business strategy that will allow us to effect change, and improve our business, we must first understand the business. Knowing yourself is more than having access to data that tell you the current state of things; it is understanding the capabilities of the business in relation to customer desire and marketplace demands and setting realistic goals that will guide us to where we want to be.
We’ve mentioned before that no single principle of the seven can stand alone. They are all connected and interdependent with one another. Often, ...
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