CHAPTER 2

An Introduction to the Seven Principles of Digital Business Strategy

In attempting to further our understanding of leadership and management decision making, Walt Disney is very instructive.

His ‘Dreamer’, ‘Realist’ and ‘Critic’ roles are still used in management courses today as illustrations of achieving a balance between what we might achieve if we had no obstacles (the dreamer), the adoption of a more resource-based view (the realist), and a view that challenges decisions made and checks that they are the best they could be in the context of the dream–reality balance (the critic).

In the popular Disney fairy-tale Snow White, we meet the seven dwarfs, a band of well-meaning miniature miners who capture the hearts of not just the ...

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