6Trust in Teams
A review across levels
Introduction
When Research in Motion (RIM), the maker of Blackberry, was founded above a bagel store in a small Canadian city, not many people would have guessed the remarkable rise of the company. By 2009, RIM controlled half of the smartphone market, making it one of the fastest-growing and most valuable companies in the world. Today the company has less than a one-percent share of the market and its management is seriously considering quitting the smartphone business. How could a company that once ousted global giants such as Microsoft or Motorola from the market and took on the most powerful wireless carriers fall so quickly and to such ...
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