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Nigel Halpern
Introduction
Business strategy refers to the ways a business goes about achieving its objectives within an industry or industry segment (Carpenter and Sanders, 2009). It considers the changing competitive landscape in which a company operates, and is very much associated with finding ways to gain a competitive advantage. This is interesting from an airport perspective because the traditional view has been that airports act as natural monopolies, and are therefore exposed to minimal competition. That view is, however, challenged by a growing belief that airports increasingly compete, and in an environment of sustained uncertainty. The formulation and implementation of effective strategies is therefore ...
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