About the Author

Alejandro Colindres Frañó is a food and beverage executive with extensive experience in the industry after working in leading companies including McKinsey & Company, Kearney, Cadbury (now Mondelēz), Restaurant Brands International and others in the United States, Brazil, and Honduras. Currently, he is Vice President of Strategy and Commercial Effectiveness at Southern Glazer’s Wine & Spirits, a privately held company with sales over $20B. Alejandro obtained his bachelor’s degree from Cornell University and his MBA from Kellogg School of Management at Northwestern University.

He brings together 30+ years of life lessons under a simple framework to allow the reader to think strategically about maximizing success in their own career ...

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