CHAPTER 6
The Why Strategy
In an ideal world, each actor in an organization would set aside self-interest and collaborate for the good of the system as a whole, agreeing to share the profits in a reasonable fashion. In theory, it is possible for an organization’s culture to be shaped in such a way as to achieve this ideal situation. But when organizations grow larger and more complex, internal fiefdoms and rivalries emerge, making it difficult for culture alone to ensure this collaborative ideal.
That is because the rewards and incentives that determine compensation are designed to motivate types of behavior that advantage the work of each functional area, department, or business unit, and those motivators typically vary from one corner of the ...
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