CHAPTER 4

The Perception Disconnect

One of the most compelling findings in this year’s Global CEO Outlook is that over two-thirds of chief executive officers believe that agility is the new currency of business. If they fail to adapt to a constantly changing world, their business will become irrelevant.1

—2019 KPMG Agile or Irrelevant Report

Introduction

The next disconnect concerns the perception related to career opportunities for humanities majors and graduates. For far too long liberal arts graduates are often told that if they are unable to find work as a teacher they will end up as taxi drivers, coffee baristas, or bartenders. With “useless degrees” no one will want to hire them. Nothing could be further from the truth. This disconnect ...

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