Step 2
Identify risks
KEY POINTS
Identify where you have a lack of evidence on high-impacting elements of your hypothesis
Spend time carrying out some desk research to see if there is any other evidence that already exists
Categorise your riskiest assumptions against the four main sections of risk
Many innovators fail to recognise that their early-stage assumptions may contain different levels of risk and likelihood. In some cases, they think these cannot be addressed until the product or service is launched. Well they can! In this step ...
Get The Really Good Idea Test now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
