CHAPTER 1
THE REAL BUSINESS OF BLOCKCHAIN
On a recent flight to Dubai, David sat next to the CEO and chairman of a European company investing in blockchain. Over the eight hours, the CEO talked about transforming his family’s business from its twentieth-century origins as an industrial extractive company into a real estate developer, and then diversifying into cloud computing and now blockchain. This classic tale of creative destruction executed from inside an organization would seem, on the surface, the least likely move for a company like his, given its old money and old-world history.
That’s how it happens with blockchain. It has captured the business imagination. Many see it as the solution for bringing trust and transparency to digital ...
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