CHAPTER 9
How to Win Talent in the Purpose Revolution
WHILE INTERVIEWING LEADERS ACROSS INDUSTRIES FOR THIS book, we found many recurring themes when discussing the purpose revolution and how companies and talent are seeing a new trend emerge. A story we often heard in a variety of forms revolved around not just connecting purpose with current employees but attracting new employees through purpose, as well.
Take, for example, a story told us by Kiersten Robinson, executive director of human resources, global markets, at Ford Motor Company. Robinson did a stint in HR for Ford in China. Her responsibilities included leading new-employee orientation: “As part of the program, I would routinely ask new employees in China the top three reasons why ...
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