The Working Relationship between Client and Firm
In Part I we introduced the reader to the basics of choosing and working out an agreement with the public relations firm. In particular, we addressed types of public relations firms, what they can and cannot offer, what you should be looking for, what the firm will be doing for you based on agreed scope of the work, and how they expect to be paid. Part II turns to the relationship a client and firm have after an initial decision is made to offer the firm a contract. In Chapter 6 the general expectations of the client–firm relationship is explored. Chapter 7 then looks at how the firm should keep the client informed as it works through the scope of work and offers updates at specified times ...
Get The Public Relations Firm now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
