Many consider public relations a part of the promotional trinity: Advertising, Marketing, and Public Relations, sometimes called the “3 Ps”: Publicity, Product, Promotion. In actuality, all three have something in common, but also have a great many differences. To begin with, public relations deals with two-way symmetrical communication (Grunig and Hunt 1984)—where messages are communicated with the purpose of achieving a dialogue between an organization, brand, issue, and specified target audiences or public. Although often put at the end of the promotional process, public relations is vital when trying to influence people to do or purchase something. Today, this is even more important as we find more and more promotional ...
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