Why do organizations decide to hire outside public relations counsel? What drives them to this decision and how, with so many competitors vying for their attention and their business, do they find the right match in terms of skills, people power, budget, and work style? How will they measure the success of the relationship?
Public relations agencies/firms are ubiquitous in many ways, meaning there are a lot of choices to be considered from a friend or a family member who “does PR” to small firms, large agencies, and independent practitioners. Typically, the organization seeking counsel makes a determination based on their own perception of need for various skills, depth of experience, extra hands, or industry understanding.
The organization ...
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