The Public Relations Handbook, 5th Edition

Table of contents

1. Cover
2. Title
3. Copyright
4. Contents
5. List of figures
6. List of tables
7. Notes on contributors
8. Preface
9. Part I The context of public relations
   1. 1 What is public relations?
   2. 2 Public relations and communications
   3. 3 Public relations, politics and the media
   4. 4 Public relations and management
   5. 5 Ethics, professionalism and regulation
10. Part II Strategic public relations
    1. 6 Public relations and corporate communication
    2. 7 Public relations and corporate identity
    3. 8 Risk, issues and crisis management: a collaborative role for public relations
    4. 9 Public relations and corporate social responsibility
    5. 10 Measurement and evaluation
    6. 11 The public relations of globalisation
11. Part III Stakeholder public relations
    1. 12 Media relations in the social media age
    2. 13 Internal communications
    3. 14 Financial communications
    4. 15 Public sector public relations
    5. 16 Consumer public relations
    6. 17 Business-to-business public relations
    7. 18 Public relations and engagement in the not-for-profit sector
    8. 19 Using new technology effectively in public relations
    9. 20 Activism and public relations
12. Part IV Shaping the future
    1. 21 Future challenges for PR
13. Bibliography
14. Index