Book description
Table of contents
- Cover
- Title Page
- Copyright Page
- Contents
- Introduction Welcome to the Second Edition of the Product Manager’s Survival Guide
- Chapter 1 Introduction to Product Management
- Chapter 2 Understanding the Role of the Product Manager and Assessing Your Product Management Acumen
- Chapter 3 Navigating the Organization
- Chapter 4 Influence and the Art of Being a Product Manager
- Chapter 5 Who’s the Customer?
- Chapter 6 Garnering Industry and Competitor Insights
- Chapter 7 Getting From Here to Tthere: Product Strategy and Roadmaps
- Chapter 8 After Strategy: What’s Next?
- Chapter 9 Execution: Developing and Launching Products
- Chapter 10 Harnessing Data and Running the Product’s Business
- Chapter 11 Improving Your Experience as a Product Manager
- Index
Product information
- Title: The Product Manager's Survival Guide: Everything You Need to Know to Succeed as a Product Manager, 2nd Edition
- Author(s):
- Release date: May 2019
- Publisher(s): McGraw-Hill
- ISBN: 9781260135244
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