The PR Knowledge Book - The PR Knowledge Book [Book]

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Contents

Chapter 1The Basics of Public Relations

Chapter 2 How to Be Newsworthy and Fake News

Chapter 3 The Press Release

Chapter 4Social Media Influencers and CelebrityEndorsements

Chapter 5Creating Content: Using Clever Photography, Video,and Blogs

Chapter 6Getting to Grips with Social Media

Chapter 7Small, Medium-sized Businesses (SMEs) Need aGlobal Mind-set

Chapter 8Local Media Love Small Businesses

Chapter 9Pitching to the Media

Chapter 10How to Handle Negative Press

Chapter 11Measurement

Chapter 12The Power of Serendipity in Business

Chapter 13Conclusion

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