Preface
Show Me the Money
Case Studies: Cisco IPO Roadshow • Twilio IPO Roadshow • NetRoadshow
Cisco originally expected to get $13.50 to $15.50 per share for its stock. “But during the road show the company was so well-received” that it managed to sell 2.8 million shares at $18 apiece, Valentine [Cisco’s then-Chairman of the Board] said. He attributed “at least $2 to $3” of the increase to Weissman’s coaching.1
Kathleen PenderSan Francisco ChronicleJuly 9, 1990
Shortly after starting my own company, one of my earliest coaching assignments was with Cisco Systems, at the time a young Silicon Valley networking technology company that had decided to sell shares of its stock in an Initial Public Offering (IPO). An important part of that process ...
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